Work:

DrawDrills

UX/UI Case Study + WebApp

Challenge:

What problems does DrawDrills want to solve?

  1. DrawDrills wants to make it easier to practice drawing
  2. Drawdrills wants to take the pain out of repetitive learning for artists
  3. DrawDrills wants to create a time-based learning platform that makes it easy for artists to learn iteratively.

Objective:

Design a Webapp for drawdrills that is user-friendly with a creative design that appeals to artists who want to improve their skills

Project Scope:

  • End-to-End Web App
  • Branding

Tools:

Adobe XD, Illustrator, Photoshop, Miro

Role:

UX/UI Designer

Research

Research Goals:

  1. Understand the market of platforms related to learning art
    Identify the target audience of DrawDrills
  2. Learn about how the main competitors of DrawDrills are catering to customers needs, as well as their strengths and weaknesses
  3. Get to know how people are learning how to draw
    Uncover people’s experience finding resources for learning how to draw

Assumptions:

  1. Artists are the main users of drawing practice platforms
    Artists are willing to use digital platforms to practice their craft
  2. People are searching for new tools to help them learn to draw
  3. The number of people making art is increasing.

Methodologies:

Secondary Research: Market Research, Competitive Analysis
Primary Research: User Interview

Secondary Research

Market Research

Demographics

  • National Endowment for the Arts 2017 Survey of Public Participation in the Arts
    • In 2017 33% of U.S adults made visual art in the last 12 months (Pg. 64)
    • A higher percentage of women participated in visual arts in the last 12 months than men
    • The highest percentage ranged from ages 18-34
      22.5% of those adults participated in painting, drawing, sculpting, or making prints at least once a week

Competitive Research

Line of Action

Strengths

  • Access to a large library of images
  • Easy to customize practice sessions with short questionnaire
  • Tutorial on the home page allows user to easily test the product before making an account

 

Weaknesses

  • Limited to only figure drawing unless you are at the second paid tier which includes scenes and landscapes
  • Can’t customize time interval per image
  • Can only make custom classes if you are at the second paid tier

Figurosity

Strengths

  • Large library of images
  • Highly customizable poses
  • Continuously updated with new poses

 

Weaknesses

  • Only have access to the free version for 3 days
  • Can’t upload your own images
  • Limited to only figure drawing

Sketch Daily

Strengths

  • Access to a large library of images
  • Community interaction with daily drawing prompts posted on reddit
  • Completely free to use (Revenue by donation and sponsorship)

 

Weaknesses

  • Can’t freely upload your own images
  • Can’t customize how many images you see in a session.
  • Little to no branding, no defining features on website

Quickposes

Strengths

  • Offers certificates to reward progress
  • Has a desktop app
  • Holds art competitions for account holders

 

Weaknesses

  • Cluttered and confusing UI
  • Limited number of challenges
  • Can’t upload your own images

Provisional Personas

The Hobbyist

Goals

  • Pick up a new skill without much commitment
  • Looking for something that is easy to start
  • Uses art as a means of relaxation

 

Pains

  • Unclear how to start learning with no experience
  • Overwhelmed with options of what to draw
  • Finds traditional methods frustrating

The Professional

Goals

  • Always trying to perfect their craft
  • Highly familiar with digital art products
  • Works across multiple mediums

 

Pains

  • Not many ways to measure progress
  • Finding new ways to practice is tedious and boring

The Art Influencer

Goals

  • Searching for new ways to interact with the art community
  • Active user of digital platforms
  • Desire to share their own art process with followers

 

Pains

  • Limited tools for sharing their art process
  • Running out of ideas for what to post

Primary Research

User Interview

Screening Questions (User must answer “yes” to one of the following)

1. Do you make art regularly?
2. Do you want to learn to make art?

 

Questions
1. What is your age group?
14-17, 18-24, 25-34, 35-50, 50-75
2. How long have you been practicing art?
Looking to start, a few months, 1-2 years, 3-5 years, 6-9 years, 10 years +
3. Tell me about your art experience with your favorite medium.

4. Why do you want to make art?
5. How many times a week do you make art?
6. Tell me what you typically do to practice art.
7. Do you use any digital art platforms? If so, which ones?
8. What are your goals with your art for the next year?
9. Tell me about a frustrating experience you had practicing art.
10. Tell me about a pleasant experience you had practicing art.

Empathy Map

Synthesis

Insights:

  1. Artists want to constantly improve their skills
  2. Artists make art because they are passionate and have
    a desire to create.
  3. Artists like to practice with repetition
  4. Artists drive comes from working towards an end goal.

Needs:

  1. Artists need sources of inspiration to make art.
  2. Artists need ways to stay motivated
  3. Artists need ways to feel like they are making progress

User Personas

Girl with girl name

Age: 20 / Gender: Female / Occupation: Art Student

Goals:

  1. To make practice art regularly
  2. To interact more on digital art platforms
  3. To get a job in the animation industry

 

Needs:

  1. Inspiration for things to draw
  2. Reliable art programs that are easy to use
  3. A way to track progress in art skills

Motivations:

  1. A love for creating worlds and stories through imagery
  2. A desire to improve her skills
  3. To prove that she can make a career as an artist

 

Frustrations:

  1. Lack of inspiration for what to draw
  2. Feeling like she isn’t making enough progress
  3. Trouble finding the motivation to practice

Human of the Human World

Age: 24 / Gender: Male / Occupation: Software Developer

Goals:

  1. To find a creative outlet
  2. To unwind after work
  3. To pick up a new skill without much commitment

 

Needs:

  1. Helpful tools for a beginner artist
  2. A fun relaxing way to make art
  3. A way to practice that doesn’t feel like work

Motivations:

  1. To create something they can be satisfied with
  2. To grow their skills in new areas outside of their profession
  3. To express themselves through art

 

Frustrations:

  1. Not having enough time to make art
  2. The learning curve for drawing is tough
  3. Hard to have the discipline to stick with learning how to draw

Design

Branding

Logo: Sketches

Logo: Final Design

Style Guide

Wireframe

Source Material

The original idea proposed to us by the client

Feature Snapshots

  • me@kararaya.com
  • 954-319-9998
  • Jacksonville, FL.

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